From the monthly archives:

February 2009

Zappos.com Las Vegas Tour

by JoelComm.com on February 27, 2009

Few Internet companies have succeeded in seizing mindshare more than Zappos.com.

One of the truly great ecommerce success stories, Zappos has built an incredible brand based on a culture-centric philosophy.

They believe that their company culture is what drives their employees to provide premium customer service. And you know what? They are right. It works.

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The Big List Of Search Engines & Their Employees On Twitter

by Danny Sullivan on February 27, 2009

Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that’s a little more organized. So welcome to our big search engine Twitter list, below! It’s not complete, nor will it ever be. But just as when [...]

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Search In Pictures: Google ViewMaster, Twitter & Yahoo Cake Spelling

by Barry Schwartz on February 27, 2009

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Sergey & Larry Pixelized: Big week for Twitter & Search Engines: Typo in a Yahoo Cake: A Google ViewMaster: Google’s Easter [...]

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Paid Search’s Point of Diminishing Returns

by Josh Dreller on February 27, 2009

“So, how much should we spend in Search?” Years ago, when I was a siloed search engine marketer, that answer was unequivocally: “As much as you can spend!”. Return on Investment was through the roof and paid search was setting the standard for transparent measurement. “You only pay when someone clicks and they have [...]

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Readers’ Mistakes Are Always Right

by JoelComm.com on February 27, 2009

I can't tell you how many times I've done it.

I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field.

Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website.

Putting the RSS subscription field where the user is expecting a search box is a very easy mistake for a publisher to make. You want your users to be able to find the content they're looking for. You want them to enjoy your site. You want them to see the ads on the search results page.