SearchCap: The Day In Search, August 4, 2008

by Barry Schwartz on August 4, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Live Search Promoting Again, This Time With "Cashback Back-to-School Deals"
    Microsoft has announced a "back-to-school" promotion for using Live Search through the Live Search cashback portal. The promotion adds up to "double the cashback rewards on millions of products from hundreds of participating retailers." Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad and...
  • Is an Online vs. Offline Local Search All That Different? Yes and No
    Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow...
  • Pay-Per-Click Averages Hide Incremental Realities
    You're hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you're getting to that average. Suppose you budget...
  • Microsoft To Take Another Run At Yahoo In 2009?
    If absurdist playwright Samuel Beckett were still alive he might be tempted to write a drama about the Microsoft and Yahoo non-merger that seems to keep generating news and speculation. Better yet, maybe living playwright David Mamet will take a crack at some point. The latest justification for writing yet...
  • Report: AOL Units Being Readied For Sale
    For months there's been anticipation that some or all of AOL would be sold. Talks between AOL and Yahoo have been ongoing, as they have with Microsoft to a lesser degree. But months ago AOL decided to separate its ISP business (8.7 million subscribers) from its advertising and consumer portal...
  • Yahoo Shortcuts Causes Associated Press Article To Show Inappropriate Content
    With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP's content. Yahoo Shortcuts is a feature that allows publishers enhance their content by adding Yahoo content around the words in the articles or blog posts. In...
  • Yahoo Survives Annual Meeting, Re-Elects Board, Microsoft Cries Foul
    Perhaps we're coming to the point where we'll no longer be writing about Microsoft and Yahoo and their failed courtship. We'll see. Today Yahoo survived its long-anticipated shareholder meeting. It's detailed in this CNET blog post. At the conclusion of the meeting, Yahoo issued a statement that its slate of...

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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